Board card
printing at scale

AIDA, cruise with a smile

AIDA Cruises is the leading German cruise line, which allows passengers to experience a lifestyle-oriented, casual vacation.

The cruises on offer range from regional to around the world, with destinations in Europe, North America and the Caribbean, Middle East, Asia and Africa.

AIDA operates one of the most modern and eco-friendly fleets in the industry, with an overall capacity approaching 40000 passengers.


Country

Germany

Industry

Travel, Cruising

Company size

Enterprise (10000+)


Challenge

Thousands of board cards, every week

Once on board, every AIDA guest gets a personalized boarding card which serves as identification, means of payment and the cabin door key.

Guests on each ship typically rotate on a weekly basis, so thousands of board cards have to be printed each week.

Manually operated legacy card printers deliver up to 3 cards per minute, so this job may take up to 2 full workdays per cruise – and the programming of card RFID chips for the door locks comes on top of that.


Solution

Automated boarding card production

Our comprehensive solution enables unsupervised batch printing of board cards.

We combined industrial-grade card printing with proprietary RFID chip
programming techniques that produce cards which are fully compatible with Assa
Abloy / VingCard anti-cloning protection.

We support batch printing on up to 4 devices in parallel, using volume
card printers by Axess, NBS, Zebra and Evolis, up to the mass production ready
Quantum 2 model.

We also support multiple Omnikey RFID encoders to enable the programming
of a broad range of RFID devices including cards, armbands and other wearable
devices.


Technology stack



Outcomes

up to 24h

of crew work time saved per cruise

99%

eliminated printing errors and resulting waste

Optimal

maintenance cots using industrial-grade printers

Next case study

Secure payment
card registration

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